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JW Sam

JW Sam
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Fashion, Style & Coffee

Coffee has grown to become an integral part of our society’s culture. Walking down the street on a early Monday morning, there will be a...
Eikon Shoot

Tailored Suit & Imperial Brut

Take a look at our sneak peak video from behind the scenes of eikon's latest fashion photo shoot! https://www.youtube.com/watch?v=l1oGdQBWnLc&feature=youtu.be The theme of the shoot was suit...
Mitchell, Hugh and Ali with the pugs

“You look SO good!”

You visit the local bar with your Saturday wingman. Someone catches her eye, you see the same person, leaning across the bar in a...
The Myo

Technology From The Movies Is Now Reality

At last! It’s time to write a commentary on something I actually may have an expert opinion on. Maybe. I received my pre-ordered Myo...
Hugh wearing casual

Sprezzatura Men in Smart Casual

Many men find it very challenging and difficult, trying to define the different dress codes required for specific events. Many scratch their heads in...
Hugh & Ali wearing Sly Underwear

The Path To Men’s Armour

While men's lingerie has been something of a taboo to speak about for most of the time, it has become an increasingly intriguing subject...
The Hex Tie

The Hex Tie – Revolutionary Men’s Accessory?

What: I was having a fun day on the internet browsing and I happened upon this spectacular piece of mens accessory. This piece of exquisite art...
Hugh in Inhale Apparel, Ali and Tom

Capitalising A Men’s Casual Cōnundrum

Strutting down the bustling street of Auckland City in Ray-Ban aviators, a white singlet from Suave, and some classic khaki chinos, I take a...
Eikon Fashion Top Summer Tips

Six Summer Fashion Eikōn Tips

Six Summer Fashion Eikōn Tips 1. Never have more than three colours at a time on an outfit Ever walked pass that guy dressed in rainbow...