Cadbury PS
< 1 min read

A short and sweet inclusive animated video has resulted in kudos for Cadbury in South Africa.

The short video promoting Cadbury’s “P.S” chocolate bar, featured on the companies facebook page shows two men on a roller-coaster ride who end up embracing at the end, with the proclamation: “P.S. Big Hugs.”

The descriptive text below the video states: “Our favourite part of the festive season? Spreading the love…”


Since being posted more than a week ago, the short clip has gone viral with over 150,000 views and thousands of likes.

The video has received mostly positive comments to date with Thulane Hadebe writing, “Wow wow wow!!! This is so amazing! Thank you so much Cadbury PS Bar for doing something that might seem so small to some but monumental to others. It is so phenomenal to see that you celebrate diversity and show that love is love.”

To which Cadbury replied, “Hey Thulane so happy to see that the post resonated with you. Love is love and we think #youreawesome…”

Not surprisingly, a few individuals took exception to the ad, such as Mlungisi Dalisu Sithole who asked: “Why did you pick two seemingly homosexual males for this ad? What does that have to do with chocolate?”

Despite South Africa’s progressive constitution and pro-equality political recent history, mainstream brands and corporates rarely show public support for the rainbow community.

Last Updated on Dec 20, 2017

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