Sabra Hummus will feature drag queens, Kim Chi and Miz Cracker, in its Super Bowl ad.
Sabra Hummus will feature drag queens, Kim Chi and Miz Cracker, in its Super Bowl ad. (Youtube)
2 min read

RuPaul was the very first drag queen to star in a Super Bowl commercial in 2000 but later today, Super Bowl LIV will not only feature the Kansas City Chiefs up against the San Francisco 49ers in Miami, but it will also feature more ads with LGBTQ+ content than ever before.

GLAAD CEO Sarah Kate Ellis said there are at least nine brands advertising during TV’s biggest night who will be showing a level of diverse LGBTQ inclusion.

“Coupled with Katie Sowers’ trailblazing role on the field as Offensive Assistant Coach of the 49ers, marks a rainbow wave at the Super Bowl this year,” said GLAAD CEO Sarah Kate Ellis.

“GLAAD has long been advocating for brands to feature LGBTQ people in ads.

“Now, we cannot wait for American families to see and cheer on LGBTQ icons like Ellen DeGeneres and Portia de Rossi, Lil Nas X, Lilly Singh, Katie Sowers, Trace Lysette, Isis King, Jonathan Van Ness, Emily Hampshire, Ali Krieger, Ashlyn Harris, Miz Cracker, and Kim Chi – it’s about time.”

Making their debut in a Super Bowl 2020 ad are two former “RuPaul’s Drag Race” competitors, Kim Chi and Miz Cracker, who are being featured in a Sabra hummus ad.

History is being made with Sowers, the first woman coach who will be on the field during the Super Bowl and will also tell her poignant story—which in the past, involved sexual discrimination— in the Microsoft ad.

As part of their work, GLAAD advocates for brands and companies to include LGBTQ people and families across advertising media.

Other brands that you will see during the Super Bowl include Budweiser, who will profile Ali Krieger and Ashlyn Harris, World Cup champions and members of the U.S. women’s national soccer team. The couple recently got married to each other.

In a teaser airing on YouTube, the couple is seen, saying how “good” and “powerful” the commercial is.

TurboTax will bring trans actresses Isis King (“When They See Us”) and Trace Lysette (“Transparent,” “Hustlers”) for a fun “Pose-esque” commercial, with the tagline, “all people are tax people:”

Other highlights include a commercial from Doritos, which will air a dance battle between gay rapper/singer Lil Nas X and the always handsome actor Sam Elliott. Demi Lovato, who has spoken out about being fluid, is singing the National Anthem.

Also, Olay is featuring bisexual TV host Lilly Singh, to portray an astronaut with Busy Phillips and retired astronaut Nicole Stott as part of the Procter & Gamble’s #MakeSpaceForWomen campaign.

The Pop Tarts ad features non-binary “Queer Eye” star Jonathan Van Ness. During a promo for the commercial, Van Ness quips that it’s “time for this snack to get a snack,” before flipping out over the “so dull, so dry, so crusty” pretzels on the table.

Yet another fun highlight during the game will be the Amazon Alexa ad, which stars Ellen DeGeneres and wife Portia de Rossi in their home. The much loved talk show host already debuted the commercial on her show, much to the excitement of fans.

Tide will feature Schitt’s Creek star Emily Hampshire, who recently revealed her pansexual identity.

“It is so important to have representation in the media, especially for minority groups like the LGBTQ community,” acknowledged cannabis influencer, Laganja Estranja. “I couldn’t think of two better queens to take the torch and lead the way!”

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