Mitchell, Hugh and Ali with the pugs
Mitchell, Hugh and Ali with the pugs
2 min read

The full force of Summer is just about to take the Southern Hemisphere by storm. While jackets and sweaters are all coming out of mothballs in the north, Australia and New Zealand are all stripping off for what looks like being a great summer of tans, beaches and great times.

Here’s some great tips from our resident fashion Editor JW Sam what to do and not to do this summer.

1. Slap on the sunscreen

Hugh and Ali

And if you have to put some sunscreen on, find a friend to help you

Too often in our youthfulness, we forget that we are in fact not superhuman. This includes every element of our body, especially the skin. Sun lotions are an integral element of a man’s growing regime especially going out on a summers day. La Roche-Posay or Nivea have some great products that would help and avoid the day where you would be mortified when you wake up to find the man in the mirror looking like the last burger patty you ate.

2. Never have more than three colours at a time on an outfit

Ever walked past that guy dressed in rainbow colours and had a daze? Or just looked at a multi-coloured outfit and felt like something went wrong in your gut? While wanting to be adventurous with your dressing, we advise to maintain limits. As a general rule of thumb, keeping a maximum of three colours at a time in your outfit always works to avoid you looking like a piñata.

3. Patterns are sexy

Eikon Fashion Top Summer Tips


Think of that vast blue ocean, brown sandy beach, a cool glass of pina colada, and you almost instantly think of a patterned shirt. That is summer. The sure way to look cool and sexy to the person next to you. Try on some Hawaiian patterns, or be bold with polka dots. Life is too short not to take a chance with patterns.

4. Splash some colour



“If there was a colour darker than black, I would wear that,” is definitely NOT something a man should follow in the summer. Summer is the time for colour, baby blue, orange, yellow or red. Adding a dash of colour to your outfit would not just catch an extra eye or two but even make you feel that much more vibrant and energetic for the summer.

5. Cologne up

5 guys and 2 pugs

Need just one cologne? Think again. Our sense of smell is highly sensitive and can differentiate you from being memorable or forgotten. Sofitel spends a significant amount of investments per year to maintain their fresh and luxurious fragrance. That demonstrates how effective it is, and if hotels do so, what more for a gentleman. It is also highly individualistic, and the mixture of cologne with your perspiration and body odour can create intense synergy. Head into your local department store and find out what colognes mix well with your body to find your signature smell.

6. Whatever you do this summer, enjoy yourself!

Mitchell on Ali's Shoulders

Swim trunks by Timo. Available worldwide. Findout at

Suave. garments are available at

Inhale Apparel available at

Sly Underwear can be found at


Photography: Katherin Ann-Marie, The Undefined Photography

Last Updated on Dec 3, 2015