AFL Pride Match 2018 Launch - Sebastian Ross (St Kilda)
3 min read

The third iteration of the Australian Football League’s Pride Match is stressing the importance of family and support networks among the LGBTIQ community as the theme for this year’s match.

Today the match, which will be held between St Kilda and Sydney on Saturday June 9, was launched with the slogan ‘I’ll Stand By You’.

While launching the match to be held at Etihad Stadium in Melbourne, St Kilda Saints CEO Matt Finnis said the Pride Game epitomised the sense of belonging the club endeavours to extend through its players, coaches, staff and all supporters.


“We’re really proud of the work we do throughout the year when it comes to celebrating diversity and fostering a welcoming environment and the Pride Game is the ultimate show of that,” Finnis said.

“The Pride Game shines a light on the importance of inclusion and ensuring football is a game for everyone and it’s been a pleasure partnering with the Swans for the past few years to bring that concept to the big stage.

AFL Pride Match Launch (GLOBE Facebook)
AFL Pride Match Launch (GLOBE Facebook)

“Every person who attends an AFL match should be able to experience the incredible sense of belonging that we associate with footy no matter their gender identity or sexual preferences.

“Through our partnership with VicHealth, we have also been able to gain tangible evidence that the game is having a positive impact on those from the LGBTIQ community who attend, as well as educating the rest of crowd.”

VicHealth CEO Jerril Rechter said the Pride Game sends a clear message to LGBTIQ players, fans and community members that they are accepted and welcome in the sport.

“Our research has found three out of five LGBTIQ footy fans have experienced or witnessed homophobia or transphobia at a football game. However, over 90 percent of LGBTIQ people who attended the first Pride Game found it welcoming, safe and inclusive,” Ms Rechter said.

“We know that discrimination and exclusion are key drivers of LGBTIQ Australians being 14 times more likely to attempt suicide than their straight peers.

“VicHealth’s vision – which I know is shared by St Kilda Football Club – is that all LGBTIQ players, fans and community members are welcome and safe in sport. Because no one should have to choose between being themselves and the sport they love.”

Today’s launch also saw the 2018 Pride Game ambassador and Young Victorian of the Year, Georgie Stone, introduced to the Saints faithful.

Georgie, an 18-year-old transgender woman, has been a passionate advocate for equality and today said she was proud to support the Saints and their commitment to inclusion.

“I have been a St Kilda fan pretty much as long as I can remember. Watching the footy and barracking for the Saints has always been part of my life,” Stone said.

“Having my sporting team being so supportive of the LGBTIQ community is fantastic and I feel like now I can really enjoy the footy and go to matches and feel like I belong.”

Tickets to the game between the Saints the Swans on 9 June at 7.25pm at Etihad Stadium are now available, with a special edition “Pride Pass” membership and 2018 Pride Game merchandise also on sale.

A dollar from each Pride Pass and item of Pride merchandise sold, as well as all proceeds from the post-match player worn guernsey auction, will be donated to LGBTI youth charity Minus 18.

You can learn more about the awesome work of Minus 18 at

Celebrate after the match with GLOBE

To celebrate diversity in Sport, GLOBE Melbourne have teamed up with the AFL Pride Game and The Woolshed to put on a post-match event.

Support the players on the field and then meet the GLOBE team at The Woolshed for a post-match bevvie afterwards.

Members tickets are free and non-members are $20 online (plus booking fee). No tickets will be available at the door.

To book your ticket to the GLOBE Pride Match after party go here.

Last Updated on May 23, 2018

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