For the first time in its 72 year history, Lego is using Pride Month to release an official LGBTQ Pride set called “Everyone is Awesome“.
The set, designed to celebrate the diversity of Lego fans around the world, is a buildable display model inspired by the iconic rainbow flag and features 11 monochrome minifigures each with its own individual hairstyle and rainbow colour.
The 346-piece model stands 10.24cm tall and has a depth of 12.80cm – a perfect fit for most shelves or window sills.
Set designer Matthew Ashton who is the Vice President of Design at Lego said he wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love.
“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves.” Ashton said.
“This model shows that we care and that we truly believe ‘Everyone is awesome’.”
The LEGO Group is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports UK-based charity, Diversity Role Models which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.
Ashton said that the set was also a celebration of the LGBTQIA+ community within the LEGO Group and amongst the brand’s adult fans.
“I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans.
“We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”
The Pride Model goes on sale on June 1, to mark the start of Pride Month, and will be available through LEGO.com and LEGO branded stores in the United States and Europe, with a recommended retail price of 34.99 EUR/USD.
No word if the model will also be available in other areas of the world.
Last Updated on May 22, 2021