In a three year deal that is certain to push much-needed funds into the coffers of Mardi Gras organisers, multinational financial services corporation American Express has signed an exclusive deal with Sydney Gay and Lesbian Mardi Gras to become the exclusive principal partner.
The deal will also see them partner Sydney World Pride 2023.
In a statement that was light on detail, it stated the arrangement will bring to life a festival of events across Greater Sydney that reflects and celebrates our diverse LGBTQI+ communities as well as using the American Express annual Shop Small campaign to inspire and incentivise customers to spend with small businesses, many of which are part of the LGBTQI+ business community.
Managing Director for American Express Australia & New Zealand Corrina Davison said American Express values and embraces differences and believe unique perspectives, backgrounds and experiences are critical to the diversity of communities and the success of businesses.
“Today’s announcement demonstrates our unwavering commitment to backing the LGBTQI+ community and our long-standing promise to uphold an inclusive and welcoming workplace that reflects the diversity of the customers and communities we support,” Davison said.
Sydney Gay and Lesbian Mardi Gras CEO Albert Kruger said they were very proud to have American Express join the Mardi Gras family as a principal partner.
“As a global brand, they have the capacity to help spread the Mardi Gras message of equality far and wide,” Kruger said.
“While locally, American Express will help us immensely as we work with LGBTQI+ businesses to re-ignite the vibrancy and economy of our valued gaybourhoods across Australia.”
Sydney Mardi Gras 2022 will be held from February 18 to March 6 while World Pride 2023 will be held in March 2023.
Last Updated on Oct 7, 2021