< 1 min read

Clothing company Jack Wills have started a new social media campaign, with the objective of raising vital funds for a UK brain tumour charity Brainstrust.

The #ShowUsYourTackle campaign encourages guys to get in their Jack Wills underwear, take a picture, and upload it to Instagram using the hashtag #showusyourtackle and tagging @JackWills in the post.

For each picture posted, Jack Wills will donate £1 to Brainstrust, to ensure that the charity can continue in providing support services to people who have been diagnosed with a brain tumour.

Here is a selection of out favourite contributions to the campaign thus far.

9. coburnfitness


We really like the lighting in this shot.

8. jackberan


Nice filter …

7. rebilw


Nice use of LUX

6. benmudgefitness


Those Jack Wills are a good fit

5. tharries


Nice work boys! #BackingBlack

4. tommerriman93


I get the feeling he may not have to wash that jersey again for some time …

3. tommerriman93

@ tommerriman93

Keep up the good work @tommerriman93

2. cardiffunipolo


Must be off-season?

1. eddycj



Last Updated on Oct 14, 2015