Clothing company Jack Wills have started a new social media campaign, with the objective of raising vital funds for a UK brain tumour charity Brainstrust.
The #ShowUsYourTackle campaign encourages guys to get in their Jack Wills underwear, take a picture, and upload it to Instagram using the hashtag #showusyourtackle and tagging @JackWills in the post.
For each picture posted, Jack Wills will donate £1 to Brainstrust, to ensure that the charity can continue in providing support services to people who have been diagnosed with a brain tumour.
Here is a selection of out favourite contributions to the campaign thus far.
9. coburnfitness
We really like the lighting in this shot.
8. jackberan
Nice filter …
7. rebilw
Nice use of LUX
6. benmudgefitness
Those Jack Wills are a good fit
5. tharries
Nice work boys! #BackingBlack
4. tommerriman93
I get the feeling he may not have to wash that jersey again for some time …
3. tommerriman93
Keep up the good work @tommerriman93
2. cardiffunipolo
Must be off-season?
1. eddycj
#Adorbs
Last Updated on Oct 14, 2015
