Calvin Klein’s latest campaign for 2022 Pride Month, This is Love, celebrates chosen families within the LGBTQIA+ community.
They have chosen a cast of friends, partners, lovers, neighbours, allies and more to share what family means to them, highlighting the spectrum of intentional and important connections that exist within the LGBTQIA+ community. The campaign features the brand’s new collection, a reimagined approach to Pride.
Captured by John Edmonds in the emotive style of a photo album, the campaign cast includes LGBTQIA+ trailblazers, entertainers and advocates.
The campaign features filmmaker John Waters and actress Mink Stole, actress Sasha Lane and Sergio Lane, team members from LGBTQ youth organization The Trevor Project, musician Snail Mail and her people, legendary ballroom house House of Xtravaganza, hairstylist Holli Smith and her fiancé Pony, actor Justice Smith and his actor boyfriend Nic Ashe and Afrofuturistic arts collective TRIBE.
Styled in “This is Love” apparel and other Calvin Klein essentials, the cast is photographed with their loved ones in quiet moments of connection, private instances of intimacy and playful expressions of their relationship. Nontraditional, unconditional, real: this is family through the lens of Calvin Klein.
The “This is Love” collection – which spans apparel, underwear and activewear – features colours inspired by the Progress Pride Flag. Each item includes a woven label that reveals what each colour of the Flag represents: Black for Beauty; Brown for Power; Pink for Sex; Orange for Healing; Yellow for Sunlight; Tan for Harmony; White for Nonbinary; Turquoise for Magic; Blue for Serenity. The Reimagined Heritage Underwear collection features bands and fabrics with swirled combinations of these colours in a nod to the intersectionality that exists throughout the LGBTQIA+ spectrum of sexualities, gender identities and sex characteristics.
“I remember when my mom passed, I asked you to not be further than like, two inches from me for a while. And you just really like honored that.” Nic Ashe on @standup4justice pic.twitter.com/r1AveSjGrB
— calvinklein (@CalvinKlein) May 20, 2022
In 2022 to date, Calvin Klein has committed $400,000 in support of NGOs fighting for LGBTQIA+ equity, advocacy, safety and justice.
Featured in the campaign are three employees of The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people.
Calvin Klein is a proud supporter and financial sponsor of The Trevor Project’s lifesaving work, which includes essential 24/7 crisis services across phone, text and chat, suicide prevention programs and other resources for LGBTQIA+ young people, their families, educators and supporters.
Calvin Klein also supports ILGA World’s initiatives as the global voice of LGBTQIA+ networks, communities and movements tirelessly committed to shaping a world where everyone can live safely, equally and free.
Additionally, throughout 2022 Calvin Klein will continue to partner with PFLAG National and Transgender Law Center to support their critical work in advancing LGBTQIA+ education, safety, inclusion and justice.
Calvin Klein Australia has also continued its partnership with BlaQ Aboriginal Corporation in its efforts to strengthen visibility of the Aboriginal and Torres Strait Islander LGBTQIA+ community.
Last Updated on May 27, 2022
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